PepsiCo
Challenge
From daily routines to vendors used, “consistency” is a part of any organization’s successful plan. Finding a winning formula and sticking with it is what drives achievement. There are many reasons why an organization might stick with a particular vendor over a number of years. Outstanding product selection and exceptional customer service are hopefully at the top of that list. Sometimes, though, it’s simply a matter of comfort. But like anything else in life, stepping outside that comfort zone can be not only refreshing, but incredibly rewarding.
Before switching to Lineage, PepsiCo’s Customer Service Center office in Winston-Salem, NC had used a large national mail machine and folder/inserter vendor for a number of years. As fans of consistency, their long-term relationship with the vendor created a sense of comfort and easy familiarity. The idea of change wasn’t even a thought – until they took an engaging look at Lineage’s pricing and then experienced its service firsthand.
Solution
“The biggest thing for us is reliability and professionalism,” she said. “When equipment is affordable, that’s great. When it’s up and running, you’re good to go. But as soon as it’s down and you need help, that’s where that reliability becomes so important. That’s been one of the most outstanding parts of our relationship with Lineage. We can trust them to be there for us and make decisions with us in mind.”
Since 2013, PepsiCo’s Customer Service Center office has switched from that previous vendor to Lineage. Their first piece was a DS-200i folder/inserter, followed thereafter by data quality software from Krengel Technology that allowed them to manage their print runs to eliminate duplicates and purge bad addresses. Then, on Valentine’s Day 2017, the office installed its new IS-6000 mailing machine with dynamic scale, which boasts speeds up to 300 letters per minute.
Fleming estimates that her office sends out about 13,000 to 15,000 pieces of mail each month. These are pricing lists, franchisee communications, billing correspondences, marketing pieces and even accounts receivable notices. Efficiency and accuracy are essential.
“The machines we have from Lineage are priced right, they’re dependable, and they help my team of three to be confident in our work,” said Fleming. “And the Lineage techs, when they do need to come out, are fantastic.”
Achievement
When it comes to her work, Theresa Fleming is focused on doing things right. Her straightforward approach meshes nicely with the dedication and commitment to excellence that is Lineage.
“Their products have been received well, and they’ve stood up to what we’ve needed them to do,” she added. “What’s impressed me most is that they’ve always been willing to go above and beyond; they’ve been willing to step up and do whatever is needed to be done. Everything that we do is driven by time restraints; it’s rewarding to work with a company like Lineage that understands those parameters.”
“So many companies are reticent to change because they’re just used to something. It’s comfortable, or they’re afraid of what they don’t know,” said Williams. “Change can be daunting. In this case for PepsiCo, experiencing what was possible through Lineage’s vision got them excited and opened them up to thinking about change for the better.”
Lineage and PepsiCo share a passion for performance. For both, building on a history of success while looking forward to tomorrow are complementary ideas.
